Tuesday, August 23, 2005

The Rhythm the Rebel

Lebron on Nascar

Nascar has decided to place the "20 year old NBA marketing icon" to adorn the hood of one of their cars. (note: Not Lebron James, Cavs Guard....Lebron the MARKETING ICON....that's how he is descibed in the above link). I too am fascinated with the way the media has handled the rise of Lebron James on all levels. He was described as having a "Babe Ruth" quality when he was coming out of high school. A very interesting comparison that I can honestly say I have never heard when not describing a baseball player. We have known him since he was in high school and some of you even paid to see his high school games on pay per view. David Stern must have pic of this kid next to his bed that he kisses before he falls asleep on his pillow that is stuffed not with cotton balls, but with hundred dollar bills. It's fascinating to see how this kid has used the media, and how they have used him. He started LebronJames.com when he was not even in the NBA yet, and he did it because we would all be there clicking away.

Why use Lebron to bring something to Nascar?

I really like the look of the race car," James said in a statement. "But I'm thinking we need to add some new rims."

This kid is going to be used up by the time he is 30 years old. Nascar is a sport that is dominated by white fans and white "athletes." Do they think this will generate a more ethnic fan base? Do they think that Lebron's popularity will lure some of his black fans to sport of Nascar? Notice that they didn't use a picture of Lebron, but rather a "comic book" version of him on the hood. They might as well put Al Jolson on the cover of the car : . Instead of Powerade they can just write MAAAAAMMMMYYYYYYY!!!!!!!.
Here is an idea : Log onto a Nascar chat room and tell them that you are a fan of Nascar. Then proceed to tell them you are black. Then proceed to tell them that the sports needs black drivers. Then prepare yourself for a shower of racial epithets. I tried this late night about four days ago. I wish I had copied and pasted it at the time, but I was blown away by how many N-bombs were dropped as I talked about black "athletes" in Nascar. One that I remember: "We don't need to n*****s taking over OUR sport!" I was even called a "moon cricket." What the fuck is a moon cricket?!
Maybe it was because it was around 4am, and I caught some cranky liquored up rednecks who were minding their meth labs. Lebron is going to be one of the faces of black culture for a LONG time, and this is only the begining of it all. What's next Lebron at the Opera? Lebron on BROADWAY? I can't wait until the remake the Fish that Saved Pittsburgh starring Lebron James in Dr. J's role. http://www.imdb.com/title/tt0079154/


KC said...

No love for Lebron?

Mike Burns said...

Lebron is going on the car to sell Powerade. The fact that he is black and Nascar is considered a white sport will fuel controversy and sell more Powerade.

My only hope in this saga is that Kevin talks to more Nascar fans. That, like the NBA, was FAN-TASTIC!!!

jackbrizzity said...

I would love to see the 74% of nba fans who watch nascar.

ERL said...

meth is the wave of the future.